Aarong Origins Launch Activation
Successful 7-day activation across 14 Aarong outlets in Dhaka, engaging 3,000+ customers in immersive brand experiences.
The Challenge
Tight Timeline for Citywide Launch
BRAC Seed and Agro Enterprise needed to introduce Aarong Origins across all 14 Aarong outlets in Dhaka within a very short period. The challenge was to ensure a consistent and high-quality brand experience in every outlet on the same day while engaging customers effectively.
BRANDING-LY executed a 7-day activation strategy across all 14 outlets. A same-day setup approach was implemented, with trained brand promoters engaging customers, running tasting booths in two key outlets, and delivering immersive in-store experiences. Every touchpoint focused on brand storytelling, word-of-mouth impact, and driving product awareness.
Our Solution
Coordinated Multi-Outlet Activation
The Results
High Engagement & Measurable Impact
Same-day setup successfully completed across all 14 outlets within a single evening. 3,000+ customer interactions captured, building a valuable marketing database. Trained brand promoters effectively drove in-store product awareness and purchases. Project delivered fully within the allocated budget, with no cost overruns. Product tastings directly contributed to immediate in-store sales.
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