How BRANDING-LY Activated Aarong Origins Across 14 Outlets in a Single
BRAC Seed and Agro Enterprise (Aarong Origins)
A city-wide brand activation across all 14 Aarong outlets in Dhaka — executed in a single day, capturing 3,000+ customer interactions and driving in-store sales for Aarong Origins.
Project Overview
BRAC Seed and Agro Enterprise engaged BRANDING-LY to launch Aarong Origins — a premium natural product line — through a high-impact, city-wide activation across all 14 Aarong outlet locations in Dhaka. The campaign needed to run simultaneously across every outlet on the same day, with tasting booths at two key locations to drive immersive in-store engagement and direct sales.
The Challenge
Same-Day Execution. 14 Locations. Zero Room for Error.
Launching a brand activation across 14 retail outlets simultaneously is a logistical challenge by any standard. BRANDING-LY faced a compressed setup window — everything had to be deployed in a single evening before the activation went live the next morning.
BRANDING-LY developed a detailed operational playbook to ensure every outlet was set up, staffed, and activated simultaneously. Our approach combined logistics management, brand training, and experiential design into a single coordinated effort.
Our Solution
Precision Planning, City-Wide Execution
The Results
3,000+ Interactions. 14 Outlets. One Day.
The activation delivered measurable impact across every outlet, exceeding expectations on engagement, execution quality, and sales contribution.
14
Outlets Activated
3,000+
Customer Interactions
Single Evening
Setup Timeline
0 / Zero
Budget Overrun
2
Tasting Booths Executed
Services Delivered
What We Brought to the Table
Event Planning & Management
Brand Activation
Promoter Training & Deployment
Experiential Marketing
Customer Data Capture
In-Store Visual Setup
Client Testimonial
What Our Client Said
Their event management team organized our product launch flawlessly. Professional, creative, and stress-free experience.
BRAC Seed and Agro Enterprise
FMCG Brand, Bangladesh
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